# Search Engine Optimization

### What is Search Engine Optimization?

![Search Engine Optimization](https://miro.medium.com/max/1200/0*5SwS2vpFBi0swI-O.png)

Search Engine Optimization (SEO) is the process of improving the visibility and ranking of a website or a web page in a search engine's unpaid results. This is done by implementing various techniques such as keyword research, content optimization, and backlinking, among others. The goal of SEO is to increase website traffic by making it more likely to appear at the top of search engine results for relevant queries.

### Players in Search Engine Optimization?

* `Searchers`: People who type search queries into search engines.
* `Search engines`: Programs that searchers use to find products, services, content, and more on the Internet .
* `Marketers`: The owners or managers of websites and other channels that publish content and make offers to people on the Internet.

_Search engine optimization (SEO) is the process of improving a website's relevance and popularity to search engines, thereby increasing its visibility and ranking in search engine results, by utilizing various techniques such as keyword research, content optimization, and backlinking, which align with the search engine's best interest to serve the most popular and relevant content to users, as determined by their algorithms using data collected by bots/crawlers that visit and process pages on the internet._

### Factors that search engine algorithm consider

* Geographic location of the searcher.
* Historical performance of a listing (clicks, bounce rates, etc.).
* Link quality (reciprocal vs. one-way).
* Webpage content (keywords, tags, pictures) .
* Back end code or HTML of webpage .
* Link type (social media sharing, link from media outlet, blog, etc.).

### Importance of Search Queries

Search queries are the terms or phrases that users enter into a search engine to find relevant information. Understanding the importance of search queries is crucial for businesses because it helps them to identify the keywords and phrases that are most relevant to their products or services, and also help them to understand what their target customers are searching for.

* `Branded Queries` are the search queries that include the name of a brand or company. For example, "Nike shoes" would be a branded query. These queries are important because they indicate that the user is specifically looking for a product or service from that brand.
* `Non-branded Queries`, on the other hand, are the search queries that do not include the name of a brand or company. For example, "running shoes" would be a non-branded query. These queries are important because they indicate the user's general interest in a product or service, but not necessarily a specific brand. By optimizing for non-branded queries, businesses can increase their visibility to a larger audience and attract potential customers who may not have been specifically searching for their brand.

In summary, both branded and non-branded queries are important for businesses to understand. Branded queries can help businesses to identify their existing customers and their loyalty towards the brand. While non-branded queries can help businesses to identify potential customers who are not yet familiar with their brand.

### Keyword Research

![Keyword Research](https://searchengineland.com/wp-content/seloads/2019/06/keyword-research-tools-1200x900-800x600.png)

Keyword research is the process of identifying and analyzing the words and phrases that people use to find information related to a particular topic or industry. In the context of Search Engine Optimization (SEO), keyword research is a crucial step in the process of optimizing a website or web page for search engines. By identifying the keywords and phrases that people use to find information related to a particular topic or industry, businesses can optimize their website content and meta-data to include these keywords, which will make it more likely that their website will appear at the top of search engine results for relevant queries.

The process of keyword research involves several steps, including:

* Identifying the topic or industry that the website or web page is related to.
* Identifying the keywords and phrases that people use to find information related to that topic or industry.
* Analyzing the search volume, competition, and relevance of those keywords and phrases.
* Selecting a set of keywords and phrases to target with the website or web page.
* Optimizing the website's content and meta-data to include those keywords and phrases.

Keyword research is an ongoing process, as the keywords and phrases that people use to find information can change over time. Additionally, businesses should continually monitor the performance of their targeted keywords, and adjust their strategy accordingly.

#### Long Tail Keyword

![Long Tail Keyword](https://www.wordstream.com/wp-content/uploads/2022/04/long-tail-keywords-graph.png)

Long tail keywords are longer, more specific keyword phrases that are less commonly searched for, but tend to have a higher conversion rate. In the context of Search Engine Optimization (SEO), long tail keywords are important because they can help to drive targeted, relevant traffic to a website or web page.

For example, a short tail keyword might be "shoes", while a long tail keyword might be "men's running shoes size 10". The short tail keyword is more general and can be used by more websites but the long tail keyword is more specific and will likely be used by fewer websites.

Long tail keywords are often easier to rank for because they are more specific and less competitive than short tail keywords. Additionally, they tend to convert better because they are more specific and targeted to a particular audience.

Long tail keywords can be found by researching keywords, analyzing search data, and looking at related search terms. They can be used in website's content, meta tags, and URLs to improve the website's visibility in search engine results for those specific terms.

In summary, long tail keywords are specific, less commonly searched for keywords that drive targeted, relevant traffic to a website or web page and tend to have a higher conversion rate. They are an important element of SEO strategy, as they can help to increase the visibility of a website or web page in search engine results.

### Search Engine Robots

![Search Engine Robots](https://cdn.searchenginejournal.com/wp-content/uploads/2019/01/10-Ways-to-Think-Like-Googlebot.png)

Search engine robots, also known as web crawlers or spiders, are software programs used by search engines to automatically discover and index new and updated pages on the Internet. They visit web pages, read the content, and follow links to other pages on the site. The information they gather is then used to update the search engine's index, which is a database of all the pages on the Internet that the search engine knows about.

Search engine robots can be used to index new pages, check for updates to existing pages, and identify broken links. They are designed to follow the links on web pages to discover new pages, and to recheck existing pages to see if they have been updated. They can also be used to check for broken links, which can affect the search engine's ability to find and index a page.

Search engines use robots to crawl the web and to index its pages. They use the information gathered by the robots to determine how to rank the pages in their search engine results. They also use robots to identify pages that are spam, duplicate content, or that are not mobile-friendly.

In summary, Search engine robots, also known as web crawlers or spiders, are software programs used by search engines to automatically discover and index new and updated pages on the Internet. They visit web pages, read the content, and follow links to other pages on the site. The information they gather is then used to update the search engine's index, and to determine how to rank the pages in their search engine results. Additionally, they help to identify pages that are spam, duplicate content, or that are not mobile-friendly.

### Website Optimization

![Website Optimization](https://www.infront.com/wp-content/uploads/2014/04/Optimize-Your-Website-seo-optimization.jpg)

Website optimization is the process of making changes to a website to improve its visibility and ranking in search engine results. This can be done by implementing various techniques such as keyword research, content optimization, and backlinking, among others. The goal of website optimization is to increase website traffic by making it more likely to appear at the top of search engine results for relevant queries.

Considering the following matters:

* Step 1: `Write the <title> tag` : The title tag is an HTML element that specifies the title of a web page. It is displayed in the browser's title bar and as the title of the page in search engine results. The title tag should be unique, concise and relevant to the content of the page.
* Step 2: `Write a meta description`: The meta description is a brief summary of a web page's content. It is displayed in the search engine results below the title tag. The meta description should be written in a way that accurately describes the content of the page and also includes relevant keywords to attract click-throughs from the search engine results.
* Step 3: `Optimized the URL`: A well-structured URL makes it easier for search engines to understand the content of a page, and also makes it easier for users to understand the context of the page. It should be short, relevant and include keywords that describe the page's content.
* Step 4: `Write Body Copy`: The body copy is the main content of a web page. The content should be unique, relevant and engaging. It should also include relevant keywords to improve the search engine rankings.
* Step 5: `Optimized the <alt> Tag`: The alt tag is an HTML attribute that specifies alternative text to be used when an image on a web page cannot be displayed. The alt tag should describe the image and include relevant keywords to improve the search engine rankings.

In summary, website optimization is the process of making changes to a website to improve its visibility and ranking in search engine results by applying various techniques such as keyword research, content optimization and backlinking. All the above steps are crucial for website optimization, as they can help to increase the visibility of a website or web page in search engine results.

### Youtube Optimization

![Youtube Optimization](https://www.imarkinfotech.com/wp-content/uploads/2019/07/optimize-youtube-videos.png)

* Rename your video file using a target keyword.
* Insert your keyword naturally in the video title.
* Optimize your video description.
* Tag your video with popular keywords that relate to your topic.
* Categorize your video.
* Upload a custom thumbnail image for your video's result link

### Pinterest Optimization

![Pinterest Optimization](https://www.begindot.com/wp-content/uploads/2018/02/Pinterest-SEO-Guide.png)

* Enhance your images. - Put beautiful pictures with perfect size and shapes.
* Optimized board covers. - Put professional pictures and clear title to des boards

### Amazon Optimization

![Amazon Optimization](https://webycorp.com/wp-content/uploads/2018/05/amazon-listings-optimazation-1.jpg)

* Build sales with promotions and launches.
* Increase reviews.
* Create a compelling product name.
* Create keyword-targeted product pages
